Your first Brazilian wax in London

Booking your first Brazilian can feel like a big deal. It’s really not — beauty therapists do this all day, and nobody is judging your body. Here’s what actually happens, how to prep, and what it costs in London right now.

What “Brazilian” means (it varies)

In UK menus, Brazilian and Hollywood usually describe different intimate-waxing variants. A Brazilian often leaves a strip or triangle; a Hollywood usually removes all hair. Ask what each named service includes before you choose. A bikini wax just tidies the line outside your underwear; a “full bikini” goes further but usually stops short of a Brazilian. Studios use these names differently, so if you’re not sure, ask: “What exactly does your Brazilian include?” It’s a normal question, and a good studio answers it without blinking.

What it costs in London

Across 119 London studios that publish a standard Brazilian price, the median is £36, and the middle half of studios charge £30–£45 (published menu prices as of 26 October 2026). The published range runs from £15 to £75. A bikini wax has a median of £21. Those are single-treatment menu prices — first-visit offers, combos and memberships can come in lower or higher. See every treatment in the London wax price index.

Confirm the full amount payable and any optional extras with the studio before booking.

Before you go

See the American Academy of Dermatology’s waxing precautions, especially for sensitive skin and retinoids. Ask your clinician about medicines rather than stopping prescribed treatment yourself.

• Let it grow a bit. Wax needs something to grip. Studios commonly ask for hair around a quarter inch long (roughly a grain of rice), which usually means skipping the razor for a couple of weeks. If it’s much longer, many studios trim it first. Check your studio’s own guidance.
• Mention your skincare and medications. Tell the beauty therapist about anything you use on that area or take — especially retinoids or acne treatments. Some products make skin more sensitive to waxing, and they’ll tell you whether to wait.
• On your period? Many studios are fine with a tampon or cup; some prefer you reschedule. Just ask.
• Wear something loose. Comfortable underwear and loose trousers make the ride home nicer.

What to ask the studio

• Hard or soft wax? Many studios use hard wax for sensitive areas. Ask what they use for a Brazilian.
• A fresh applicator every dip? “No double-dipping” is a fair thing to ask about. A clean studio is happy to walk you through its hygiene routine — gloves, fresh applicators, clean linens.
• How long will it take? Among 36 London studios that list an appointment time for a Brazilian, the median is 30 minutes. A first visit can run a little longer.
• Is the price at the counter the price on the menu? Ask about add-ons, trimming fees and cancellation policies up front.

In the room

You’ll undress from the waist down (a towel or disposable underwear is usually offered) and lie on a padded table. The beauty therapist works in small sections — warm wax, a short wait, a quick pull — and may ask you to bend a knee or roll to one side. Yes, it stings. Most people say it’s sharp and fast rather than unbearable, and that the first time is the most intense. Breathing out as each strip comes off helps. You can ask them to pause at any point, and it’s okay to say it’s your first time — good beauty therapists adjust their pace and talk you through it.

Afterwards

Your skin may be pink or a little bumpy for a day or so. Studios commonly suggest avoiding hot tubs, saunas, heavy workouts, tanning and very tight clothes for the first day or two, and starting gentle exfoliation a few days later to help prevent ingrown hairs. Follow your studio’s own aftercare. If irritation doesn’t settle or you’re worried about a reaction, contact the studio, and see a healthcare professional if it looks infected.

Many regulars rebook every four to six weeks; your beauty therapist can suggest timing based on how your hair grows.

Finding a spot you can trust

Look for real photos of the room, a published price for the treatment you want, review pages you can click through and an Instagram that shows their work. Every Smooth Spots profile has a trust check that shows which of those we could confirm. Browse studios offering Brazilians, or if you’re weighing up sugaring, read sugaring vs waxing.